'Scales & Starch'
A character mascot for Scales & Starch; a fish and chip shop with a different point of view. This is Murray, the man who started Scales and Starch. Starting his shop by selling fish caught with his rod, in his little wooden boat; not in a big fishing charter with huge nets (that's cheating). Three generations later, Murray's great-grandchildren are keeping the tradition alive by catching and using fresh fish cought the old-fashioned way.